Bell and Telus announced last week that they would begin charging for incoming text messages. Customers where rightfully a wee bit upset. National and local media picked up on the story with tag lines such as “Wireless Companies Bad…But Just a Little Because These Same Companies Own Us”. I don’t know…maybe Telus and Bell thought they would get away with a new charge, hoping that negative Rogers/iPhone press would blanket their mad money making decision. Who knows.
Major companies and corporations often choose to take advantage of consumers (workers as well). RD called it a “money grab”. I see the young minds of Emma and Landen taken advantage of as they are exposed to commercials while watching an episode of SpongeBob. I spend much time explaining to them the difference between wants and needs. We are made to believe that we need a new Barbie doll or Batman costume, but really it is just a want. Kind of like an iPhone. Kind of like a lonely pair of Keds, rotating on a display case and basking in a ethereal glow from above, just waiting to be purchased.
Extra charges really fired people up. Honestly, how can one possibly control texts received? In this case backlash included signing petitions, venting in blogs, ranting to and through the media.
I was impressed with consumer outrage against company outrageousness. That’s good stuff and I wish there was more of it. I really hope there is more of it. I hope in the future a wide scope of consumers are outraged by money grabbing antics: how our clothes are made, the working conditions and poor wages suffered by the hands which made them, how the fruit/vegetables we eat are picked, how the cocoa in our chocolate is farmed. And from a discussion had earlier with my sister, how the coal gets to Cape Breton these days. There are many consumer issues in which we should share outrage*, not limited to cell phones or lead infused toys.
*I often regret the use of the word outrage as it sometimes evokes an image of violence, in this case I use the word to suggest passion.